This is not Dior | UK Marketing & Lifestyle Blog

UK Marketing, Fashion and Lifestyle Blog by 21 year old Fashion Business and Promotion Graduate, Lauren Evans.

Saturday, 27 December 2014

The day my Mulberry dreams came true

I am an extremely happy girl right now! 

As well as having an amazing Christmas celebrating with all my nearest and dearest, my hopes, dreams and wishes all came true two days ago when Father Christmas very kindly gifted me a Mulberry!
I live quite close to the outlet in Shepton Mallet, Somerset, so had previously selected the bag of my dreams during a trip there a few months ago.

I am now the proud owner of this beautiful Graphite Bayswater with nickel hardware, and am already dying for the matching accessories (I'll start the saving now!)

Hope you all had a lovely Christmas and I wish you all a very Happy New Year!


Thursday, 20 November 2014

Book Review // The Challengers Almanac

I'm currently in the midst of writing my Dissertation titled 'New Marketing Strategies for Start-up Businesses and Emerging Fashion Retailers', in this I'm discussing which methods of marketing and advertising are best suited toward the start-up market. 

I've recently purchased this little gem of a book called 'The Challengers Almanac' by Mark Anderson and Friends, I picked it up from an independent store called Provide in the Custard Factory in Digbeth, but you can also order it online here


Monday, 10 November 2014

Dissertation // Consumer Survey

I am currently writing my dissertation on 'New Marketing Strategies for Start-up Businesses and Emerging Fashion Brands'. 

As a part of my research, I have created a consumer survey to collect your ideas and thoughts on today's fashion industry.

If you have a spare five minutes, I would really appreciate it if you could fill out my survey by clicking here.

Thank you in advance!


Friday, 17 October 2014

Lee Bul // Ikon

Yesterday, I took a visit to the Ikon Gallery in Brindley Place, Birmingham, to seek out some inspiration for my dissertation research. The exhibition was by Lee Bul, a contemporary Korean artist famed for her love of performance art.


Thursday, 16 October 2014

Winter Wishlist

The winter weather has definitely kicked in and I've reluctantly admitted defeat and put the sandals away until next year (boo!)

Here's my top ten picks for wrapping up warm & cosy during the coming icy months...

1. Pink Coat // Vera Moda // £80
Find it here.

2. Coated Jeans // Topshop // £45
Find them here.


Friday, 10 October 2014

Disobedient Objects // V&A

As part of our dissertation research, we took a class visit to the Victoria & Albert Museum in London to see the 'Disobedient Objects' exhibition. 


Thursday, 25 September 2014

HeForShe // A Solidarity Movement for Gender Equality

HeForShe is a new solidarity campaign for gender equality initiated by UN Women. The aim of the campaign is to engage men and boys as advocates for change toward the achievement of gender equality and women’s rights.

"Gender equality is not only a women’s issue, it is a human rights issue"


Thursday, 4 September 2014

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