This is not Dior | UK Marketing & Lifestyle Blog

UK Marketing, Fashion and Lifestyle Blog by 21 year old Fashion Business and Promotion Graduate, Lauren Evans.

Thursday, 20 November 2014

Book Review // The Challengers Almanac

I'm currently in the midst of writing my Dissertation titled 'New Marketing Strategies for Start-up Businesses and Emerging Fashion Retailers', in this I'm discussing which methods of marketing and advertising are best suited toward the start-up market. 

I've recently purchased this little gem of a book called 'The Challengers Almanac' by Mark Anderson and Friends, I picked it up from an independent store called Provide in the Custard Factory in Digbeth, but you can also order it online here

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Monday, 10 November 2014

Dissertation // Consumer Survey

I am currently writing my dissertation on 'New Marketing Strategies for Start-up Businesses and Emerging Fashion Brands'. 

As a part of my research, I have created a consumer survey to collect your ideas and thoughts on today's fashion industry.

If you have a spare five minutes, I would really appreciate it if you could fill out my survey by clicking here.

Thank you in advance!


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