This is not Dior | UK Marketing & Lifestyle Blog

UK Marketing, Fashion and Lifestyle Blog by 21 year old Fashion Business and Promotion Graduate, Lauren Evans.

Thursday, 20 November 2014

Book Review // The Challengers Almanac

I'm currently in the midst of writing my Dissertation titled 'New Marketing Strategies for Start-up Businesses and Emerging Fashion Retailers', in this I'm discussing which methods of marketing and advertising are best suited toward the start-up market. 

I've recently purchased this little gem of a book called 'The Challengers Almanac' by Mark Anderson and Friends, I picked it up from an independent store called Provide in the Custard Factory in Digbeth, but you can also order it online here

"A curated series of insider stories; changing perspectives on how people do business."

Aside from being aesthetically pleasing, this book is widely interesting and helps to unleash your creative thinking. It contains 20 short stories / interviews with 'challengers' across the world, talking of how they have made their business dreams come true.

The tales have helped inspire me to think differently and been a breath of fresh air amongst all the stress and monotony of Dissertation research. I would highly recommend this to fellow entrepreneurs or those needing some uplifting business inspiration!

Have you read this book too? Let me know your thoughts! 

Photo credits: Huck Magazine


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