This is not Dior | UK Marketing & Lifestyle Blog

UK Marketing, Fashion and Lifestyle Blog by 21 year old Fashion Business and Promotion Graduate, Lauren Evans.

Tuesday, 28 July 2015

Lady Gaga x Shiseido

Lady Gaga is the new face of the Japanese cosmetic brand, Shiseido. She stars in the 'Be Yourself' campaign in which she tells viewers: "Be Yourself - that's what makes you beautiful."


Wednesday, 15 July 2015

Diet Coke x J.W.Anderson

Diet Coke today announced their new high profile collaborator, J.W.Anderson, who will follow in the footsteps of fellow fashion legends, Moschino, Versace, Jean Paul Gaultier and Karl Lagerfeld.


Tuesday, 14 July 2015

Clinique launch #FaceForward campaign on Tumblr

Beauty brand Clinique have teamed up with Yahoo and Tumblr to launch its first major global digital campaign, #FaceForward.


Thursday, 2 July 2015

Waving Goodbye to Student Life

As you've probably noticed, I haven't posted in a little while! So this is just a quick update.. I've been very busy lately with moving out of my uni house (boo) and back home down south, I've also gone back to Tesco part-time to earn some money while I look for more permanent work.

Anyway, I'm very happy to announce that I have graduated with a 2:1! I now officially have a degree in BA (Hons) Fashion Business and Promotion, yay!


Monday, 8 June 2015

Missguided Set to Open First Bricks and Mortar Store (Finally!)

My prayers have finally been answered; online fashion retailer Missguided is opening its first physical store with an exclusive concession in Selfridges Manchester in the Trafford Centre!

The brand recently announced its bold move into US stores, and today have opened a new concession at Selfridges in Manchester, which is also where the brand started.


Monday, 1 June 2015

This Girl Can

Ok so I'm a bit late to the party on this one, but I wanted to do a post on my admiration for the This Girl Can campaign. This is a nationwide ad campaign set up by Sport England to get women and girls active, regardless of shape, size and ability.

"Fear of judgement is stopping many of us from taking part in exercise.
But as thousands of women up and down the country are proving, it really doesn’t have to."


Tuesday, 26 May 2015

Dior // Secret Garden IV

Global superstar Rihanna has become the first ever black woman to front the high fashion brand, Dior in their fourth instalment of their 'Secret Garden' series.

 Rihanna said of the accolade, “It feels fantastic. It's is such a big deal for me, for my culture, for a lot of young girls of any color. I think to be acknowledged by Dior means a lot, as a woman, to feel beautiful—to feel elegant and timeless.”


Saturday, 23 May 2015

Cannes Film Festival // Best Dressed

As the 68th annual Cannes Film Festival commenced on the 13th of May, I've been admiring the plethora of high fashion and beauty on the red carpet. 

Below are a few of my favourite looks from the prestigious event so far...

Kendall Jenner in Calvin Klein 


Thursday, 21 May 2015

Oasis x V&A

High street fashion brand Oasis have teamed up with the Victoria & Albert Museum for an exclusive capsule fashion collection.

 The new collection consists of casual jackets, wide-leg high-waisted trousers, voluminous culottes and A-line midi skirts, all covered with prints famed by the V&A.


Tuesday, 19 May 2015

Magnum x ASOS Competition Advert Banned

 A competition fronted by Magnum and ASOS has been banned by The Advertising Standards Authority for being misleading. The advert offered 25 winners a "£5,000 Henry Holland dress".


Thursday, 14 May 2015

Lynx to Rid Its "1990s Lads Mag" Branding

The 'Lynx Effect' is to be no more, after the brand have pledged to "move away from its 1990s lads mag style of branding for a more mature, sophisticated brand message."


Tuesday, 12 May 2015

Abercrombie: Time to Move On?

The once much loved fashion brand Abercrombie & Fitch announced last Friday that it was going to be heading in a new direction after disappointing sales figures and declining popularity in recent years. 

But is it really worth it?

Monday, 11 May 2015

Bad Marketing or Clever Brand Attention? Bus Company's 'Ride Me All Day for £3' Ad Campaign

New Adventure Travel, a bus company based in Cardiff, South Wales, has relented and said it will withdraw the offensive advertising campaign following a huge online backlash.

The ad campaign, shown below, features a topless woman holding a sign with the suggestive phrase 'Ride Me All Day For £3'. There is also a male version which has received just as much negative attention.


Sunday, 10 May 2015

Michael Kors: Is its Over Exposure Detrimental for the Brand?

Whether you're interested in fashion or not, I can almost guarantee you will have heard of Michael Kors. Products of the 'affordable luxury' brand can be seen almost everywhere and it is popular across the globe, primarily among the 16-25 consumer.

In February, MK released its sales figures, which showed a disappointing drop in revenue for the end of 2014. So is the heightened popularity and affordability of Michael Kors making it less desirable?


Thursday, 7 May 2015

Coca-Cola Embark Upon 'One Brand' Strategy

Global soft drink giant, Coca-Cola, has revealed its new ‘One Brand’ marketing strategy; whereby the advertising and packaging for each of its products, Coca-Cola, Diet Coke, Coca-Cola Zero and Coca-Cola Life, will be marketed within the master brand, as opposed to being presented as separate brands. 


Tuesday, 5 May 2015

Met Gala 2015 // Best Dressed

The Met Gala is my personal favourite celebrity event of the year. Each year the Met Ball welcomes extravagant glitz and glamour from all the biggest stars of the moment.

The A list event marked the grand opening of the Costume Institute’s fashion exhibition at New York City’s Metropolitan Museum of Art. Each Met Ball is themed, and this year it was titled “China: Through The Looking Glass.

Click 'View Full Post' to see my best dressed of the night.

Monday, 4 May 2015


A new fashion campaign headed by Rape Crisis South London, and led by four feminist campaigners has been  drumming up consumer interest as of late with the much shared hashtag, #thisdoesntmeanyes

This campaign follows a survey conducted by Amnesty International, which revealed that a quarter of people believe women are partially responsible for being raped if they wear revealing clothing (shocking, I know.)

Friday, 1 May 2015

Swimsuit Brand Respond to Protein World's 'Are You Beach Body Ready?' Ad Campaign

It's the topic everybody seems to be talking about right now... Protein World's 'Are You Beach Body Ready?' ad campaign that launched last week in the London underground has received much negative attention and public retaliation, with consumers stating that they find it offensive. The ad has been criticised with promoting a self-conscious body image and pressure to "have to be slim to wear a bikini".

Below is the original Protein World advert.


Thursday, 30 April 2015

Book Review // Dead Scared, S. J. Bolton

I've enjoyed reading since I was young, but since starting uni I haven't really had the time to properly get into anything, usually I get consumed with guilt for abandoning my work and put the book back down. However, since finishing my Dissertation and FMP I've had some spare time to get stuck into this great crime novel by S. J. Bolton.


Wednesday, 29 April 2015

Kendall Jenner has done what!?

So it seems Kendall Jenner has followed in the footsteps of her sister Kim and gone... blonde?!

Don't worry though, it's only for her latest Fendi campaign. The high fashion brand instagrammed this pic of Kendall with fellow model Lily Donaldson, swapping their signature hair colours for each others.

actually think the Jenner model suits the new 'blondes have more fun' look, but lets be honest what wouldn't suit her with that face?!

Click the 'Vew Full Post' button below to see Kendall's platinum makeover... 


Tuesday, 28 April 2015


Since completing my Dissertation and Final Major Project on different marketing methods, I've been researching into a retailer trend known as 'Bagvertising', this is a clever way of attracting brand attention and makes shopping that bit more fun for the consumer
(if that's even possible..)

1. Lipton Clear Green Tea


Saturday, 25 April 2015

Bruce Jenner: The Interview

As an avid KUWTK watcher and slight Kardashian obsessive, I was all too eager to tune into Bruce Jenner's recent tell-all interview with Diane Sawyer on ABC. 

The interview addressed the long-term rumours of Jenner's gender transition from male to female, with Bruce quoting 
"for all intents and purposes, I am a woman."


Friday, 13 March 2015


Subsequent to my recent trip to Venice (read here) I've been busy compiling my bucket list of places I'd like to visit.

In no particular order...

1. New York

"The city of dreams" 
NYC is without a doubt in my top five places to visit. I long to experience the true hustle and bustle of city life, go to a broadway show, eat a burger the size of my head and of course, visit the Statue of Liberty amongst other infamous NYC attractions.

Saturday, 7 March 2015

Women’s Aid Target Domestic Violence with the Worlds First Interactive Billboard

Women’s Aid have unveiled a new interactive billboard in Canary Wharf on 5th March, featuring the emotive image of a woman’s bruised face with the bold caption ‘Look at Me’ 

This is part of a new marketing campaign that links with International Women’s Day on 8th March.


Wednesday, 18 February 2015

Recipe // The Green Juice

A while ago, I made the decision to purchase a Nutribullet. For those of you wondering what this is, the website describes it as a 'nutrition extractor', but this basically means powerful blender.

It's incredibly easy to use and clean, and helps with getting your five-a-day in a quick fuss free juice or smoothie.

Below is my own recipe for a delicious yet nutritious green juice


Monday, 16 February 2015

Monday Muse // Victoria Beckham

Victoria Beckham; wife of arguably the world's most handsome man, mother of four, fashion world royalty, and all at just 40 years old.

So how did Victoria transform her image from snobby, plastic-boobed Posh Spice to now being widely considered as one of the planet's most stylish women?


Wednesday, 4 February 2015

Travel // Venice

So I’ve just returned to a very wet and cold Birmingham from a lovely sunny weekend in Venice, which was my 21st birthday gift from my boyfriend.  It’s the first time I’ve been to Italy but definitely wont be the last. Venice is truly beautiful, full of interesting culture and gorgeous sites, a few of which I thought I’d share with you all.

Accommodation & Transport

We stayed in a private apartment, which we found through Airbnb, this is a great website for finding inexpensive alternatives to hotels, which can sometimes feel a bit clinical. The apartment was situated in the heart of Castello, which is conveniently near to the water bus stop of San Zaccaria. We arrived in style (or so we like to think), on a private water taxi transfer from Marco Polo Airport. This cost us around €110, which is quite pricey compared to the €15/€20 for a public taxi, but we hadn’t pre-booked and it shortens the journey from 90 minutes to 30 and is a great way to start off the holiday; I mean how couldn’t anyone have fun on a speedboat!


Friday, 9 January 2015

Polyvore // Day Time Styling

Lately I've been messing around on Polyvore and putting together some dreamy outfits for different occasions, take a look below and let me know what you think!

1. Black & Nude

Sunglasses // Linda Farrow // £405
Find them here.

Watch // Timex // £46
Find it here.

Bag // Celine // £1485

Coat // Kardashian Kollection // £130
Find it here.

Shoes // Steve Madden // £66

Top // Jane Norman // £30
Find it here.

Leather Leggings // The Row // £1185
Find them here.

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