This is not Dior | UK Marketing & Lifestyle Blog

UK Marketing, Fashion and Lifestyle Blog by 21 year old Fashion Business and Promotion Graduate, Lauren Evans.

Saturday, 7 March 2015

Women’s Aid Target Domestic Violence with the Worlds First Interactive Billboard

Women’s Aid have unveiled a new interactive billboard in Canary Wharf on 5th March, featuring the emotive image of a woman’s bruised face with the bold caption ‘Look at Me’ 

This is part of a new marketing campaign that links with International Women’s Day on 8th March.

The clever campaign uses facial recognition technology that measures how many people pay attention and look at the image in real time. The tracker at the bottom of the ad displays how many people are looking at the billboard.

The concept is that the more people who view the image, the quicker the woman's facial bruises will heal. This is to highlight how domestic abuse can only be tackled if we face the problem rather than turning a blind eye.

The campaign is also being supported by Channel 4, with a 30 second ad being showcased on prime time at 7pm.


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