This is not Dior | UK Marketing & Lifestyle Blog

UK Marketing, Fashion and Lifestyle Blog by 21 year old Fashion Business and Promotion Graduate, Lauren Evans.

Tuesday, 26 May 2015

Dior // Secret Garden IV

Global superstar Rihanna has become the first ever black woman to front the high fashion brand, Dior in their fourth instalment of their 'Secret Garden' series.

 Rihanna said of the accolade, “It feels fantastic. It's is such a big deal for me, for my culture, for a lot of young girls of any color. I think to be acknowledged by Dior means a lot, as a woman, to feel beautiful—to feel elegant and timeless.”


Saturday, 23 May 2015

Cannes Film Festival // Best Dressed

As the 68th annual Cannes Film Festival commenced on the 13th of May, I've been admiring the plethora of high fashion and beauty on the red carpet. 

Below are a few of my favourite looks from the prestigious event so far...

Kendall Jenner in Calvin Klein 


Thursday, 21 May 2015

Oasis x V&A

High street fashion brand Oasis have teamed up with the Victoria & Albert Museum for an exclusive capsule fashion collection.

 The new collection consists of casual jackets, wide-leg high-waisted trousers, voluminous culottes and A-line midi skirts, all covered with prints famed by the V&A.


Tuesday, 19 May 2015

Magnum x ASOS Competition Advert Banned

 A competition fronted by Magnum and ASOS has been banned by The Advertising Standards Authority for being misleading. The advert offered 25 winners a "£5,000 Henry Holland dress".


Thursday, 14 May 2015

Lynx to Rid Its "1990s Lads Mag" Branding

The 'Lynx Effect' is to be no more, after the brand have pledged to "move away from its 1990s lads mag style of branding for a more mature, sophisticated brand message."


Tuesday, 12 May 2015

Abercrombie: Time to Move On?

The once much loved fashion brand Abercrombie & Fitch announced last Friday that it was going to be heading in a new direction after disappointing sales figures and declining popularity in recent years. 

But is it really worth it?

Monday, 11 May 2015

Bad Marketing or Clever Brand Attention? Bus Company's 'Ride Me All Day for £3' Ad Campaign

New Adventure Travel, a bus company based in Cardiff, South Wales, has relented and said it will withdraw the offensive advertising campaign following a huge online backlash.

The ad campaign, shown below, features a topless woman holding a sign with the suggestive phrase 'Ride Me All Day For £3'. There is also a male version which has received just as much negative attention.


Sunday, 10 May 2015

Michael Kors: Is its Over Exposure Detrimental for the Brand?

Whether you're interested in fashion or not, I can almost guarantee you will have heard of Michael Kors. Products of the 'affordable luxury' brand can be seen almost everywhere and it is popular across the globe, primarily among the 16-25 consumer.

In February, MK released its sales figures, which showed a disappointing drop in revenue for the end of 2014. So is the heightened popularity and affordability of Michael Kors making it less desirable?


Thursday, 7 May 2015

Coca-Cola Embark Upon 'One Brand' Strategy

Global soft drink giant, Coca-Cola, has revealed its new ‘One Brand’ marketing strategy; whereby the advertising and packaging for each of its products, Coca-Cola, Diet Coke, Coca-Cola Zero and Coca-Cola Life, will be marketed within the master brand, as opposed to being presented as separate brands. 


Tuesday, 5 May 2015

Met Gala 2015 // Best Dressed

The Met Gala is my personal favourite celebrity event of the year. Each year the Met Ball welcomes extravagant glitz and glamour from all the biggest stars of the moment.

The A list event marked the grand opening of the Costume Institute’s fashion exhibition at New York City’s Metropolitan Museum of Art. Each Met Ball is themed, and this year it was titled “China: Through The Looking Glass.

Click 'View Full Post' to see my best dressed of the night.

Monday, 4 May 2015


A new fashion campaign headed by Rape Crisis South London, and led by four feminist campaigners has been  drumming up consumer interest as of late with the much shared hashtag, #thisdoesntmeanyes

This campaign follows a survey conducted by Amnesty International, which revealed that a quarter of people believe women are partially responsible for being raped if they wear revealing clothing (shocking, I know.)

Friday, 1 May 2015

Swimsuit Brand Respond to Protein World's 'Are You Beach Body Ready?' Ad Campaign

It's the topic everybody seems to be talking about right now... Protein World's 'Are You Beach Body Ready?' ad campaign that launched last week in the London underground has received much negative attention and public retaliation, with consumers stating that they find it offensive. The ad has been criticised with promoting a self-conscious body image and pressure to "have to be slim to wear a bikini".

Below is the original Protein World advert.

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