This is not Dior | UK Marketing & Lifestyle Blog

UK Marketing, Fashion and Lifestyle Blog by 21 year old Fashion Business and Promotion Graduate, Lauren Evans.

Tuesday, 26 May 2015

Dior // Secret Garden IV

Global superstar Rihanna has become the first ever black woman to front the high fashion brand, Dior in their fourth instalment of their 'Secret Garden' series.

 Rihanna said of the accolade, “It feels fantastic. It's is such a big deal for me, for my culture, for a lot of young girls of any color. I think to be acknowledged by Dior means a lot, as a woman, to feel beautiful—to feel elegant and timeless.”




Since the release of the photos from the campaign, Dior have unveiled a full length clip to accompany the imagery.

The four minute video, directed by Steven Klein, follows Rihanna exploring the Palace of Versailles to the eery sounds of her new single “Only If For A Night", watch below.



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