This is not Dior | UK Marketing & Lifestyle Blog

UK Marketing, Fashion and Lifestyle Blog by 21 year old Fashion Business and Promotion Graduate, Lauren Evans.

Monday, 1 June 2015

This Girl Can

Ok so I'm a bit late to the party on this one, but I wanted to do a post on my admiration for the This Girl Can campaign. This is a nationwide ad campaign set up by Sport England to get women and girls active, regardless of shape, size and ability.

"Fear of judgement is stopping many of us from taking part in exercise.
But as thousands of women up and down the country are proving, it really doesn’t have to."

The campaign is designed to celebrate active women who are 'doing their thing no matter how well they do it, how they look or even how red their face gets.' 

I personally think it's a great idea; my spin class is brimming with girls sporting full faces of make up who don't push themselves to their limit, simply in fear of looking hot and bothered. 

Sport England have successfully targeted an important issue with this campaign. After all, why should we feel ashamed of our red cheeks and sweat patches when working out?




What's your view on the campaign? I'd love to hear your view!
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