This is not Dior | UK Marketing & Lifestyle Blog

UK Marketing, Fashion and Lifestyle Blog by 21 year old Fashion Business and Promotion Graduate, Lauren Evans.

Monday, 8 June 2015

Missguided Set to Open First Bricks and Mortar Store (Finally!)

My prayers have finally been answered; online fashion retailer Missguided is opening its first physical store with an exclusive concession in Selfridges Manchester in the Trafford Centre!

The brand recently announced its bold move into US stores, and today have opened a new concession at Selfridges in Manchester, which is also where the brand started.


Marketing Director and Brand Founder, Nitin Passi, said of the decision, “Our launch in Nordstrom stores in the US last month has already been extremely popular and we’ve had much demand from customers in the UK to do something similar.”

The highly anticipated concession will offer a range of Missguided clothing, footwear and accessory lines. Product themes will change every four weeks to mirror the fast fashion ethos of the Missguided website.

I personally have been expecting (and hoping for) this from Misguided for quite some time now. People may say the high street is a dying tradition but I wouldn't necessarily agree, I foresee the move into physical stores a clever one for the brand, and hope that this time next year Missguided is a regular high street go-to!

Now to buy my train ticket to Manchester...

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