This is not Dior | UK Marketing & Lifestyle Blog

UK Marketing, Fashion and Lifestyle Blog by 21 year old Fashion Business and Promotion Graduate, Lauren Evans.

Tuesday, 14 July 2015

Clinique launch #FaceForward campaign on Tumblr

Beauty brand Clinique have teamed up with Yahoo and Tumblr to launch its first major global digital campaign, #FaceForward.

The campaign, targets 18 to 24 year old millennial women to look to the future and give advice to their future selves. The brand aim is to create a movement of change, and instil beauty confidence in women and girls.

The Tumblr blog will include a video series created by Yahoo which interviews six inspirational young British women who are accomplished in fashion design, luxury travel, blogging, charity and literature.

Natalie Clarke, Clinique UK Group Marketing Manager, Clinique said, "We are so pleased to work with Yahoo for our FaceForward campaign. The inspiration for the campaign came from a generation of young, bold, confident women that embody Clinique’s vision and beliefs."

I think my #FaceForward would be to remain happy, take each day as it comes, and remember how hard I have worked to get to wherever I end up in the future, and that everything happens for a reason!

So what would you say to your future self?


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